The art of car making.
A showroom within the factory is a different one as we normally know in the automotive industry. The design focuses on the company’s achievement and revolves a view behind the scenes – showing the art of car making.
Change the perspective to discover more.
The visual illusion of Magna’s logo at the entrance is actually a composition of several elements put together in a right perspective. The work of the artist Bernard Pras is used as inspiration. Logo built as spatial sculpture bears a hidden geometry, which can be only seen if one changes the perspective.
The visual illusion of Magna’s logo at the entrance is actually a composition of several elements put together in a right perspective.
Company's logo built as spatial sculpture bears a hidden geometry, which can be only seen if one changes the perspective.
ORTLOS team: Ivan Redi with Djordje Kitic, Dusan Nikolic, Ivana Velickovic.